Digital Marketing Masterclass

Digital Marketing Masterclass

Categories: Digital Marketing
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About Course

Title: Digital Marketing Masterclass — Free
 Short tagline: Learn Social Media, SEO, SEM & Facebook Ads — practical lessons for beginners.
 Long description (for landing page / catalogue / SEO):

Digital Marketing Masterclass is a free, beginner-friendly program that teaches the core skills you need to attract attention, generate leads, and start earning online. Over concise, action-oriented lessons you’ll learn how to:

  • Build a high-converting online presence,

  • Create content that attracts your ideal audience,

  • Use SEO to get organic traffic,

  • Run low-budget Facebook & Google ads, and

  • Convert visitors into subscribers and customers.

This free masterclass includes step-by-step lessons, worksheets, a 30-day action plan, and practical mini-assignments so you can apply what you learn straight away.

Who this course is for: absolute beginners, side-hustlers, students, small business owners, and freelancers who want hands-on digital marketing skills without fluff.

Outcome: After completing the masterclass you’ll be able to build a simple funnel, run your first small ad test, and have the foundations to get paying clients or grow a business online.

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Course Content

Welcome & Getting Started (10–12 min)
Lesson 0.1: Welcome to the Masterclass What this course covers How to get the most value Importance of taking action daily Worksheet: Quick Start Checklist Lesson 0.2: Your Success Toolkit Free tools we’ll use (Canva, MailerLite, Google Analytics, Meta Ads Manager) How to download worksheets & templates Community access (Discord/Telegram/FB group)

  • Lesson 0.1: Welcome to the Masterclass
  • Lesson 0.2: Your Success Toolkit

Module 1 — Foundations of Digital Marketing (30–40 min)
Lesson 1.1: What is Digital Marketing? Definition & why it matters today Digital vs Traditional marketing Real-world success stories Lesson 1.2: The Online Customer Journey Awareness → Interest → Decision → Action Funnels explained with simple examples Lesson 1.3: Digital Marketing Goals SMART goals Leads, Sales, Brand Awareness, Community Growth Worksheet: Goal-Setting Map

Module 2 — Building Your Online Presence (40–50 min)
Lesson 2.1: Your First Website/Landing Page Do you need a website? Alternatives like Linktree Landing pages that convert Demo: Free WordPress setup Lesson 2.2: Branding Basics Choosing colors, fonts & voice USP (Unique Selling Proposition) Canva template for branding kit Lesson 2.3: SEO Basics What are keywords? On-page SEO (titles, headings, meta tags) Free SEO tools (Ubersuggest, Google Trends)

Module 3 — Social Media Marketing Essentials (40–50 min)
Lesson 3.1: Picking Your Platforms Instagram, Facebook, LinkedIn, YouTube, X Where is your audience? Lesson 3.2: Content That Works 3 content types: Educational, Entertaining, Engaging Reels & Shorts demo Lesson 3.3: Posting Strategy Content calendar (weekly plan template) Free tools: Buffer, Meta Business Suite Lesson 3.4: How Algorithms Work Basics of reach & engagement Tips to “hack” visibility

Module 4 — Email Marketing Made Simple (30–35 min)
Lesson 4.1: Why Email Still Wins Emails vs social followers Case study: 1 email = 10x ROI Lesson 4.2: Building Your First List Lead magnet ideas (PDF, checklist, template) Free tools: MailerLite/ConvertKit Lesson 4.3: Writing High-Converting Emails Welcome email + nurture sequence Template: 3-Email Starter Pack

Module 5 — Paid Ads Simplified (45–55 min)
Lesson 5.1: Introduction to Paid Ads Organic vs Paid reach Why start small (₹100–₹200/day) Lesson 5.2: Facebook & Instagram Ads Basics Campaign objectives Targeting demo Lesson 5.3: Google Ads Basics Search vs Display Ads Example: Run ad for “Best coffee in Mysore” Lesson 5.4: Ad Creatives Copywriting formula (PAS: Problem-Agitate-Solution) Canva ad template included

Module 6 — Your 30-Day Action Plan (30–40 min)
Lesson 6.1: Quick Wins in Week 1 Create your niche page + first post Share with friends for feedback Lesson 6.2: First Lead Magnet in Week 2 Create PDF checklist in Canva Capture emails Lesson 6.3: Launch Mini Ad in Week 3–4 ₹1,000 test campaign Track results in Ads Manager Lesson 6.4: Review & Scale Identify what worked Plan next 90 days

Module 7 — Freelancing & Growth (Bonus) (20–25 min)
Lesson 7.1: How to Get Your First Clients Freelance platforms: Fiverr, Upwork Client outreach templates Lesson 7.2: Building Your Portfolio Case study style portfolio from projects Lesson 7.3: Next Steps & Paid Course Upsell How to move from free → advanced training

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